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Up Your Media - Internet Marketing Solutions
"Build For Results - Tangible Results"
Glossary
SEO - search engine optimization. Achieved through various methods of meta tag optimization, relevant keywords, inbound links from quality sites, social networking, blogging and more
Web 2.0 - popular term describring the second era in the history of the internet, includes social networking sites such as Youtube, Facebook, Myspace and the marketing opportunities there.
meta tags - text on a webpage visible only to search engine robots. These tags explain to the robots what your site contains. Vital to effective search engine ranking. Meta tags should always reflect the actual content and copy of the page they describe.
traffic - visitors to your website, measured in hits, clicks, page views
domain - your internet address, ie. upyourmedia.ca , yahoo.com. Different extensions are used for different purposes, .com for commercial, .ca for Canada, .ws for website, .biz for business etc. Domains are like real estate, in more ways than one. Location, Location, Location.
mp3 - high quality audio file commonly used for music
Quicktime - high quality video application developed by apple, free plugin for mac and ibm at http://www.apple.com/quicktime
keyword - search term, ie., 'travel destination' or' parksville bc'. Directories rank your site according to keyword relevancy, or how many times on your page it sees that particular keyword or similar words
bookmark - a feature in Netscape and Internet Explorer web-browsers that allows you to remember a specific valuable web address, also favourite
spider - used by some search engines (altavista, inktomi), a robot spiders through your entire site following links and text to determine keyword relevancy and link popularity.
link popularity - amount of websites linking to your website, also amount of websites you link to from your site. Very important for determining your search engine ranking.
directory - another type of search engine, links are added to the directory by humans
cgi - Common Gateway Interface A standard for running programs on a server from a Web page, executable programs that can be run independently. For example, forms, surveys, link engines, toplists, errorbots
Javascript - A scripting language for Web pages that can be embedded into HTML documents, smaller than cgi. Examples, popup windows, clocks and counters, scrolls and slideshows
