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"For Web 2.0 - And Beyond"
"All internet professionals like to tell the tale of their first computer. While I studied on a Mac Classic II at recording school in '92-93, I didn't buy my own machine till 1994, a sweet Mac LC 475, with colour screen, 4 megs of Ram and an 80 meg harddrive. I built my first webpage that year for a Vancouver rock band and have been at it ever since. These are some of the things I've learned since that time." Dan LaRocque
Frequently Asked Questions
Do I really need a website?
Yes. Every business, large or small, local or international, needs a website presence to reach and retain your customer base. Whether for product info, for service reservations, for your address and hours or full-blown e-commerce, a good website can give your business instant credibility and allow customers around the world to find you. And that's not going to change in the very near future.
I have a website. Now what?
The best looking website in the world has little value unless you can bring visitors to the site. Obviously your web address should be highlighted in all your regular advertising, business cards and stationary. To develop solid search engine rankings and other web-based traffic requires a dedicated consistent campaign which should include social networking tools, such as myspace, youtube, craigslist, as well as other more traditional methods of SEO
Can I get google #1 overnight?
Actually you can, if you want to pay the money. Google adwords offers a pay per click model of advertising. If you bid enough per click your ad could be #1 on the right hand side of the page for any particular keyword. Otherwise, search engine positioning is a long term proposal dependent on many factors. I believe it's worth it to keep a token ad budget with Adsense, just to ensure the domain is in the google database.
Can I get rich on ebay?
The person getting richest on ebay is ebay. Ebay charges many fees for store and auction listings with many upsells to stretch your ad budget, plus a final value fee if the item sells. However, ebay can be used as a great advertising tool to develop long term customers, and a very valuable series of links to your site, and is certainly worthwhile to the modern business.
What's the difference between hits and visitors?
This is a very important distinction to make. Many people boast about the number of hits their website gets. A better benchmark is visits, or page views. A hit is recorded for each file called by the server for any given page, be it an image, html file, javascript. This page, for example, will record 7 hits each time it's loaded. A visit is just that, as is a page view.
